Apple company Essay Example | Topics and Well Written Essays - 1000 words

Apple company - Essay Example The main objectives of the integrated marketing communications is purposeful activity directed on the increase of technical base of indicators and the increase of efficiency of the enterprise’s general chain in order to implement the strategic plans of advertizing strategy. In the modern world it is not very easy to keep customers attention. Modern solvent consumers in most cases treat the majority of marketing approaches negatively due to the excessive volume of information. For this reason it becomes more difficult to attract and keep the attention of audience to a brand. In this case such brands as Nokia, or a search engine Yahoo! can serve as examples (Leavitt, 2007). They couldnt hold stable positions and finally lost them. The experts of the Apple Company realize that mutual understanding in all the divisions of the company is necessary for successful performance of objectives. This first of all demands the introduction of culture of communication, and also the presence of tools and means for creation and further maintenance of communication with the audience. The merge with marketing space and a strategic complex of marketing communications represents the total value of a brand influences the general dynamics of the development (Sharma & Wingfield, 2007). The experts in the field of advertizing and marketing of the Apple Company realize the fact that in order to create an effective marketing message, it is necessary to use an expanded range of those means of communication, which can help deliver this message to audience. â€Å"iCloud is a tool for consumers to simplify use of multiple apple products, but also gives Apple an Idea of who is loyal to the brand, and what different products are being used. Trade shows- This how Apple thrived in its earliest days Marketing Mix Product- Simple, Sleek, Elegant, Innovative, but easy to use†