Methodology Review Form Research Paper Example | Topics and Well Written Essays - 1000 words

Methodology Review Form - Research Paper Example This is a defining trait of a crisis for other authors (Hoff, 2001; Boi, 2005; Laws, Prideaux & Chon, 2007), but apparently not for Fink, whose definition focuses on the impacts rather than the causes of the crisis situation. In many instances, crises are so characterised not because they are unforeseen, but that they are foreseen (or at least foreseeable) and are historically and statistically deemed so unlikely to happen that precautionary and preventive measures against them are overlooked (Loveridge, 2009; Daft & Marcic, 2011). In defining the research problem, it became apparent that the threat of impending crises (i.e., crises that are unlikely but may eventually happen) face all organisations, whatever their objectives or scope of operations, in varied ways as to threaten their continue existence. Consequently, some form of crisis management is needed by all organisations in order to contain the effects of crisis incidents. In defining a manageable research problem, therefore, it become necessary to delimit the particular crises and the organisations whose crisis management responses are to be assessed, in order for this research to arrive at meaningful, properly contextualised, findings. In the course of the literature review, the necessity for the enhancement of crisis planning, prevention, assessment, and mitigation for the oil and gas industry

A global perspective on Philadelphia Community Based Organizations Essay

A global perspective on Philadelphia Community Based Organizations - Essay Example des safe, engaging and fun learning experiences to help children and youth develop their social, emotional, physical, cultural and academic skills† - Debbie Stabenow. â€Å"Afterschool is the time when young people discover their interests and strengths hat often lead to decisions they will make as adults. This program will truly impact the lives of this young people with profound and positive long- term benefits.† – Gina Warner; Executive Director Partnership for Youth Development. In most of the schools, the ringing of the 3 p.m. normally marks the end of school day activities for many students. This means that they can go home and play and the same time do whatever they please. The students end up engaging in activities that are not productive since they have no one to guide them. The parents who would have guided them are busy the same time either at work or pursuing further studies. In turn, this had led to the children going through a series of poor performance. The pupils also don’t have the time to develop their potential in terms of creativity (Old Pine Community Centre). The Old Pine Community Centre Afterschool Program plays the role of ensuring that the students done waste their time. This is through the provision of the essential services like the supervised and safe environment. It also provides healthy meals and snacks, academic enriching activities and supportive and caring mentors for the students. The children are also taken through exercises which ensure that they are healthy. These activities are provided to the children and family that need most the support. The services are also offered in a cost effective manner compared to the gains that the children get. The program provides the children with the clubs that enable them to interact and share their interests. The services offered are done through qualified personnel such as the counselor or the teachers. This ensures that the services are of quality and addresses the issues

Don Quixote Essay Example for Free

Don Quixote Essay He was a retired nation scholar: Alonso Quijano, obsessed with books and knowledge, dried up his brain and lose his wit; chose to be a knight-errant, journeyed the world with horse. He wore himself in armour though rusty it was and a cardboard helmet; rode in his horse, searched his adventures, called himself: Don Quixote de la Mancha. Alas! Metamorphosis revealed. Married a farm girl whom he renamed: Dulcinea del Toboso. Beat up by servants of traveling merchants, who refused to recognize Dulcinea’s immense splendor; rescued by a neighbor and carried him home. Expedition came another expedition. Suffered in his long quests. Don Quixote whose real name was Alonso Quijano returned home humiliated, locked in an ox-cart that served as his cage. The Odyssey An epic poem created by Homer, said to be a ‘sequel’ of Iliad. It was Odysseia in Greek, as what Herodotus has called it. Odyssey, derived from the Greek’s, indicated an important and arduous journey. Kept as a prisoner in Calypso, Oh! Odyssey, until the gods held a meeting and set him free. He built a raft and voyaged over stormy seas. Entered the palace of King Alcinous, took part with the games that were held, sang the Trojan War; the King queried who he was: â€Å"I am Odysseus. † He then narrated his quests: the Island of the Winds, the kingdom of the dead; of psyches of ancient heroes and women, passed over the magnificent song at the isle of Siren. Fortunate he was, he survived from Zeus’ thunderbolt which struck the ship; carried he was at the shore of Phaeacia, he then met Athena in Ithaka. Fight has transpired; Yet peace and victory awaited. Flourished. Oedipus He has been made King of Thebes due to his heroic act of liberating the people from the plague and pestilence of Sphinx. Epidemic from another epidemic, people have always asked him to rescue them. Oedipus has always foreseen the needs. Hero he may seem, he has been accused as the murderer of Laius, the former King. Infuriated by allegation, announced it as a plot. A conspiracy for Creon to gain his throne. A battle soon to happen, yet Jocasta arrived in time to stop the fight. She guaranteed that prophets, who declared the accusation, were not reliable. As evidence, she cited the old prophecy that her son needed to murder his father, and have children by his mother.

Contraception And The Catholic Church Religion Essay

Contraception And The Catholic Church Religion Essay Religions place in civilization has always been a tenuous battle between the liberties society is willing to afford it, and the divine right they claim. More recently religion has come to fill the void between human desire and morality in the wake of inherent greed. The Roman Catholic Church is, perhaps, one of the most driven and commanding religious institutions; its claims have always been those of religious enlightenment, a beacon of hope morally guiding society in a world of darkness and sin. On an idyllic level, Catholicism functions as intended; for its millions of followers the Church provides a sense of stability and spiritual guidance. Yet regardless of intent or belief, religion and Catholicism are flawed; they are human concepts instituted and governed by man, inherently subject to human error and imperfection. Religion in general and particularly the Catholic Church have always claimed a monopoly on the definition of transgression and morality, fortifying its role in soc iety as a pillar of hope and faith for all people both good and evil. Yet history has demonstrated that these charges have been repeatedly abused and misinterpreted, catering to the powerful while often smothering subordinates cries of injustice. Perhaps one of the most staunch and unwavering views of the Catholic Church has been their stance on contraception; until the 1930s Catholicism stood side-by-side with Protestants in their dissenting view on the distribution and use of contraception. However with the advancement of modern medicine the use of contraception became an acceptable and essentially healthy practice for much of the world. While Protestants recognized the value of contraception and safe-sex, Catholicism still refuses to accept its necessary role in society. By the Catholic definition, transgression (otherwise known as sin) is defined as an offence against reason, truth, and right conscience; it is a failure in genuine love for God and neighbor caused by a perverse attachment to certain goods (Catholic Pages). Catholicism further splits sin into two categories: mortal sin and venial sin. Venial sin is a comparatively mild form of transgression when compared to mortal sin, as its consequence is not eternal damnation; it is essentially any sin that is committed without the full knowledge or intent of the parties involved and is not grave in nature (ONeil). For a transgressive act to be considered a mortal sin, it must fulfill three requirements: the matter must be grave, the sin must be committed with full knowledge, and the sin must be committed deliberately (Catholic Pages). Murder, theft, adultery, premarital sex, bearing false witness, and the use of contraception are all considered mortal sins in the eyes of the Catholic Church and ar e divinely punishable by eternal damnation (Catholic Pages). While there are several acts that unarguably belong in this category, it would seem that several are out of place, the most blatant being contraception. It is important to note that the Catholic definition of sin is neither more nor less legitimate than that of any other denomination; it is merely a byproduct of biblical interpretation and human policy. Many argue that one of Catholicisms greatest weapons has been its definition of sin, which has repeatedly been wielded to assert Church authority in matters ranging from warfare and foreign relations to simple public policy disagreements. Contraception, which by biblical reference is alternatively referred to as Onanism (referring to Onans sin of withdrawal in refusing to impregnate his dead brothers wife, a sin by Jewish faith) has been manipulated similarly to homosexuality (Brohm, Birth Control). The term Sodomy (like Onanism) was also coined by the Catholic Church, as i t referred to the men of Sodom and the homosexual acts they committed (Brohm, Birth Control). When an institution holds the power to define what is right, they hold a monopoly on justice and while it may be righteously wielded for a period, basic human nature makes its abuse inherent. Focusing specifically on the mortal sin of contraception, a practice that has come to be more than a means for inconsequential pleasure, especially in a world of sexually transmitted diseases, including HIV/AIDS, the need for its proper distribution and use is more necessary than ever before (particularly in preventing the spread of infectious and potentially deadly diseases). The Church has always maintained a firm stance on contraception, lauding it as a violation of natural law (Brohm, Contraception and Sterilization). This opinion can be traced back to passages in Genesis: But Onan knew that the offspring would not be his; so whenever he lay with his brothers wife, he spilled his semen on the ground to keep from producing offspring for his brother.  What he did was wicked in the Lords sight; so he put him to death also (Genesis 38:9-10). However this biblical reference is disputable as Onans use of coitus interruptus (otherwise known as withdrawal) was aimed at preventing the p regnancy of his dead brothers wife, with whom he was charged to procreate according to Jewish tradition. It was not merely for the sake of avoiding pregnancy that Onan acted in such a way; he was simply trying to avoid creating children for whom he couldnt provide. This single passage forms the basis for the Catholic argument against contraception. The church also considers the practice of sterilization (just as that of contraception) sinful as the majority of biblical doctrine compiled against contraception does not specifically prohibit contraceptive measures, but rather condemns the practice of sterilization as a defilement of the human body. When examined in context, much of Catholicisms argument against contraception is substantiated by their doctrine and interpretation. Epiphanius of Salamis wrote, They [certain Egyptian heretics] exercise genital acts, yet prevent the conceiving of children. Not in order to produce offspring, but to satisfy lust, are they eager for corruption (Brohm, Contraception and Sterilization). Epiphanius basis for claiming the Egyptians actions sinful seems to be more a statement against Egyptian culture and peoples (a civilization that was largely under Moslem rule and therefore in direct opposition to Catholicism), than a direct attack on the crime of contraception. It is more a method for the Church to gain control and power over a civilization than a moral statement like the Church often parades it as. This same format of condemnation occurs in the writings of St. Augustine; You [Manicheans] make your auditors adulterers of their wives when they take care lest the women with whom they copul ate conceive. They take wives according to the laws of matrimony by tablets announcing that the marriage is contracted to procreate children; and then, fearing because of your law [against childbearing]à ¢Ã¢â€š ¬Ã‚ ¦. They copulate in a shameful union only to satisfy lust for their wives (Brohm, Contraception and Sterilization). Again, the substantiation of Augustines argument is based not on the inherent sinfulness of contraception, but rather the transgressive actions of the Manicheans whose own law prevents them from bearing children in certain situations. Both Augustine and Epiphanius highlight an inherent irony that occurs repeatedly in Catholic doctrine; the Church adopts a position on an issue, not in the spirit of moral guidance and leadership, but rather as a means of vilifying and defiling societys view of a certain race or civilization (most typically one that was proclaimed heretic or had an outstanding argument with the Catholic Church such as the Manicheans or the Egy ptians). By using their power to interpret religious doctrine, the Church was often able to form their policy in a manner that vindicated their cause, while slandering the moral standards of their enemies and dissenters. In recent times the Catholic petition against contraception has focused on the defilement of marriage. The Churchs stance on the unacceptability of premarital sex has always remained firm; hence it is assumed that contraception is used only within the confines of marital relations. As is tradition, the current Pope Benedict XVI renewed the Catholic Churchs stance against the use of contraception (specifically birth control) in a 2008 Vatican statement calling the policy an important document which addresses one of the essential aspects of the marital vocation and of the specific path of holiness that follows from it (Ertelt). Essentially the current pontiff claims that the use of contraception is an attack on the natural expression of love displayed through the act of procreation. While Pope Benedict XVIs stance on contraception is more rationally defined than previous church policy, it still demonstrates a disconnect with modern society. Obviously the Church will never promote or en dorse multiple sex partners and it is unlikely that their stance on premarital sex will change in the near future, however their dissenting position on birth control and contraception suggests a lack of modern day colloquial knowledge. The rationale for the use of contraception is far beyond any ancient concepts of marital relations or natural order, the issue is one of public health and world population. Perhaps the most compelling rationale for contraceptive education and use is the current HIV/AIDS pandemic that is sweeping Africa and invading other parts of the world. As of 2007 it was estimated that approximately 33 million men, women, and children were afflicted by either HIV or AIDS (AVERT). Since 1981 the HIV/AIDS and the subsequent illnesses it causes has killed 25 million people (AVERT). While not all of these numbers can be derived directly from the absence of proper contraceptive measures, a fair majority of those afflicted acquire the disease through unprotected sexual interaction. In Sub-Saharan Africa, where more than 5% of the adult population is afflicted (roughly translating to 22 million people), some myths suggest the only cure for HIV/AIDS is unprotected intercourse with a virgin child, only further reinforcing the need for contraceptive awareness and education (AVERT). The Catholic Church has always regarded itself as a shelter for the poor, homeless, and otherwi se less fortunate; however their medieval stance on contraception suggests that they are ignoring the reality of modern times. Catholicism contradicts its own doctrine when it preaches a message of caring for the sick, only to turn and condemn contraception, a practice that could potentially stem disease and poverty on a global scale. Even ignoring disease, the proper education and use of contraception still holds the power to improve the standard of living worldwide. There are between 143 million and 210 million orphans worldwide; the Catholic Church has always pledged to be an institution that provides hope and shelter for those in need (including the millions of orphans), yet every year hundreds of thousands of unwanted pregnancies result in children being forced onto the streets or into the foster system (Skyward Journey). Mother Teresa, 1979 Nobel Peace Prize Winner and one of the most gracious and influential women in the twentieth century, fervently opposed the use of contraception. This is in many ways ironic, as Mother Teresas mission centered on caring for the impoverished children of the world. Her humanitarian efforts to promote adoption are legendary, yet in 1988 Oxford conference she stated that she would never allow a child entrusted to her care to be adopted by a woman who had an abortion or used c ontraceptives. Such a woman cannot love, she said. (BBC News). Mother Teresas stance on adoption and contraception are inherently contradictory; contraception reduces unwanted pregnancies, consequently reducing the number of orphaned children (Mother Teresas mission). Yet to say that contraception is not only a sin, but also a disqualifying characteristic for an adopting mother is (plainly put) ridiculous. There can be no solid proof that a woman who chooses to take birth control is incapable of loving; such a statement is fundamentally absurd. Mother Teresas opinion regarding contraception identically mirrors that of the Catholic Church as a whole (she was commonly called upon by Pope John Paul II to be an ambassador of Church doctrine), and demonstrates a clear disconnect with the problems facing the modern world. The Church also blatantly ignores the medicinal uses of birth control in their anti-contraceptive convictions. Sex without the consequence of pregnancy is not the only use for the pill; women who suffer from irregular and uncommonly painful menstruation periods turn to birth control as a form of relief and regulation. The hormones within the pill act to correct imbalances within some womens biological cycle (an aspect of birth control which Catholicism wholly ignores). This not only makes menstruation more regular and predictable, but it often shortens the total length and decreases the severity of side effects like nausea and cramps. Even the use of birth control for medicinal purposes is generally condemned by the Church, as their doctrine makes no exception or distinction between the medicinal and contraceptive use of the pill (similar to their adamant opposition to abortion, even when it is medically necessary to save an expecting mothers life). Ultimately Catholicisms opinion on contraception has remained static seemingly more for the sake of stubbornness and continuity than actual policy and necessity. With membership, attendance, and giving at an all time low within the Catholic Church (and most sects of Christianity), it would seem that these are a direct response to the stale doctrines and policies that Catholicism clings to in the midst of a dynamic and rapidly developing world. In an age where technology progresses at an exponential pace, humans seem to be searching for spiritual guidance that is as dynamic as the world they live in; not simply a regurgitated list of constant reverence and piety that stands unforgiving and unwavering in the face of new opinions and ideals. The Church preaches messages of forgiveness and compassion, is it not compassionate to prevent the conception of an unwanted child, in a world where children are regularly abandoned and orphaned. Catholicism needs to realize the gravity of their pol icies, millions worldwide look to the Churchs doctrine for guidance and in terms of contraception millions are misled. The same as condemning homosexuality, Catholicisms position on contraception touts those who violate their doctrine as sinners to be looked down, a class below those who are saved by their faith. Anyone familiar with the Bible knows that its teachings (and particularly the teachings of Jesus Christ) center on acceptance and love; nowhere in the Ten Commandments is it specified thou shall not use contraception but rather love thy neighbor and do not covet they neighbors property are dictated. The basic principles of compassion and the appreciation are taught, not constraint and restriction. The Catholic opinion and fixation with the sins of society ultimately detract from the purpose and message of religion in general; its purpose is not to dictate and control the lives of its followers, but rather to support and supplement believers faith, counseling them in times o f trouble and providing an explanation for those areas which man falls short.

A Comparison of the Ideals of Bronte in Jane Eyre and Voltaire in Candi

The Ideals of Bronte in Jane Eyre and Voltaire in Candide      Ã‚  Ã‚  Ã‚   Subjective novelists tend to use personal attitudes to shape their characters. Whether it be an interjection of opinion here, or an allusion to personal experience there, the beauty of a story lies in the clever disclosure of the author's personality. Charlotte Bronte and Voltaire are no exceptions. Their most notable leading characters, Jane Eyre and Candide, represent direct expressions of the respective author's emotions and impressions. In their stories, Bronte and Voltaire create fictional settings and imaginary scenes. However, through the psyche of their leading protagonists, Bronte and Voltaire genuinely portray their own inner world   they are their own subjects. While the novels Jane Eyre and Candide are in no manner outright autobiographies, they are extremely similar in that the experiences and beliefs of Bronte and Voltaire serve to characterize Jane and Candide. A careful examination of both works reveals that Jane and Candide evince the contrasting i deals of Bronte and Voltaire in various spheres.    As individuals, Voltaire and Charlotte Bronte could not have been any more different. They lived in opposing eras, had unlike backgrounds, and espoused divergent philosophies. While Candide, which some consider the epitome of the eighteenth century Enlightenment, uses satire to achieve its goals, Jane Eyre uses extensive descriptions to take the reader on a psychological roller coaster through the mind of its leading character. Analysis shows that the two authors will seldom agree on many issues. However, by the end of both novels, Jane and Candide have become very much alike. Answering the question of how this transformation occurs necessitat... ...the attainment of happiness with a simultaneous discovery of a personal identity. Jane Eyre and Candide are not only fictionalized versions of their creators, but also the very epitome of modern mankind. They look to their hostile surroundings and inside themselves to find answers to life's questions. In their struggles, we share their agony. In victory, we share their triumphs.    Works Cited Berg, Maggie. Jane Eyre: A Student's Companion to the Novel. Boston: Twayne Publishers, 1987. Blom, Margaret. Charlotte Bronte. Boston: Twayne Publishers, 1977. Bottiglia, William. "Candide's Garden". Voltaire: A Collection Of Critical Essays. Ed. William Bottiglia. Englewood Cliffs: Prentice-Hall, 1968. 87-111. Bronte, Charlotte. Jane Eyre. New York: Penguin Books, 1997. Voltaire. Candide. Trans. Lowell Bair. New York: Bantam Books, 1959.   

The Medias Impact on the Scopes Monkey Trial :: American America History

The Media's Impact on the Scopes Monkey Trial      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The 1920’s were a period of transition for America.   The culture of society was quickly adapting to many new ideas and beliefs.   Traditional schools of thought were gradually being replaced with new technology and knowledge.   The changes taking place were the source of much conflict, as many historical events of the twenties can illustrate. One such event is the Scopes â€Å"Monkey† Trial.   From our research we discovered that the trial pitted Modernists against Traditionalists, Fundamentalists against Evolutionists, and the Country against the City.   However, these conflicts would not have been brought to the attention of the American public if the media had not been so engrossed in the event. That idea helped in formulating our research question: Why did the media choose to get so involved in such a localized, small town affair?   Ã‚  Ã‚  Ã‚  Ã‚   In order to answer this question we decided to examine the aforementioned conflicts to try to understand why the media showed such strong interest in the trial.   We found that the media recognized this case as a perfect way to bring these conflicts to the forefront of the American mind.   By doing this, the ideas and beliefs of modernists could be showcased and possibly validated.   This was a way to indirectly force change and progress in America.   To demonstrate this point, the socio-cultural conflicts need to be investigated and related to the Scopes trial.   Ã‚  Ã‚  Ã‚  Ã‚   Before looking at these issues, some background is necessary.   The whole controversy originated when the Butler Law was passed in 1925 prohibiting the teaching of the Evolution theory in state funded schools (Scopes and Presley 52).   When the American Civil Liberties Union discovered the law, they put out a press release requesting the cooperation of a Tennessee teacher in a â€Å"friendly test case† of the law (DeCamp 8). Dayton resident George Rappleyea and some friends came up with the idea to have the case in Dayton and decided to ask John Scopes to be the teacher to test the law.   Ã‚  Ã‚  Ã‚  Ã‚   Scopes was a science teacher at Dayton High School.   However, he only taught Biology for two weeks as a substitute at the end of the school year.   When Rappleyea asked Scopes if he taught the theory of evolution, he said he didn’t really remember.   Nonetheless, Scopes accepted the offer(despite some initial opposition), and the Scopes â€Å"Monkey† Trial saga began.

Designing and Managing Integrated Marketing Channels Essay

Designing and Managing Integrated Marketing Channels GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries who buy, take title to, and resell the merchandise are called ________. 2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. 3. Transportation companies, independent warehouses, banks, and advertising agencies that assist in the distribution process but neither take title to goods nor negotiate purchases or sales are called ________. 4. One of the chief roles of marketing channels is to convert potential buyers into profitable ________. 5. A marketing channel system is the particular set of ________ employed by a firm. Decisions about the marketing channel system are among the most critical facing a firm. 6. A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry, promote, and sell the product to end users. 7. A ________ strategy creates consumer demand through promotions and advertising as a way to induce intermediaries to carry the product. 8. Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration? a. The ability to order the product online and pick it up at a retail location b. The ability to return an online purchase at the retail location c. The right to receive discounts based on total online and off-line purchases d. Offering gift certificates that can be redeemed online and off-line e. None of the above are characteristics of channel integration 9. Generally speaking, buyers fall into four categories. Which of the following is NOT one of these categories? a. Habitual shoppers b. High-value deal seekers c. Low-involvement shoppers d. Variety-loving shoppers e. High-involvement shoppers 10. Shoppers who primarily seek stores that suit people like themselves or members of groups they aspire to join are known as ________. 11. A supply chain view of a firm sees markets as destination points and amounts to a linear view of the flow. The company should first think of the target market and then design the supply chain backward from that point. This view is called ________. 12. A value network includes a firm’s suppliers and its suppliers’ suppliers, and its immediate customers and their end ________. 13. Through their contacts, experience, specialization, and scale of operation, intermediaries help firms _______ in making goods widely available. 14. A marketing channel overcomes the time, place, and ________ gaps that separate goods and services from those who need or want them. 15. Physical functions, title functions, and promotional functions are example of ________ flow of activity from the company to the customer. 16. The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them. All channel functions have three things in common. Which of the following is NOT one of these channel functions? a. They use up scarce resources. b. They can often be performed better through specialization. c. They can be shifted among channel members. d. They require substantial investments by the producer. e. None of the above 17. A ________ channel consists of a manufacturer selling directly to the final customer. 18. Designing a marketing channel system involves analyzing customer needs, ________, identifying major channel alternatives, and evaluating major channel alternatives. 19. In designing the marketing channel, the marketer must understand the service output levels desired by the target customers. Channels produce five service outputs. Which of the following is NOT one of these outputs? a. Product variety b. â€Å"Entertainment shopping experience† c. Spatial convenience d. Waiting and delivery time e. Lot size 20. Channel objectives should be stated in terms of ________ service output levels. 21. A channel alternative is described by three elements: the types of available business intermediaries, the number of intermediaries needed, and the ________. 22. Companies deciding on the number of intermediaries to use at each channel level have three strategies available to them. They can use exclusive distribution, ________ distribution, and intensive distribution. 23. When the producer wants to maintain control over the service level and outputs offered by the resellers, it most likely will use ________ distribution. 24. By granting ________, the producer hopes to obtain more dedicated and knowledgeable selling. 25. With ________, the company does not need to worry about too many outlets; it can gain adequate market coverage with more control and less cost that intensive distribution. 26. Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution in order to ________. 27. ________ distribution consists of the manufacturer placing his goods and services in as many outlets as possible. 28. The main elements in the â€Å"trade-relations mix† are price policies, conditions of sale, ________, and specific services to be performed by each party. 29. Each channel alternative needs to be evaluated against ________, control, and adaptive criteria. 30. One of the control issues of using a sales agency as a channel partner is that the sales agency is an independent firm seeking to ________. 31. After a company has chosen a channel alternative, individual intermediaries must be ________, trained, motivated, and evaluated. 32. It is important for the company to select its channel members carefully because to the customers, the channels _________ the company. 33. ________ can be defined as the ability to alter channel members’ behavior so that they take actions they would not have taken otherwise. 34. The five types of power available to the producer to elicit cooperation from channel members includes all of the following EXCEPT ________ power. 35. In competitive markets with low entry barriers, the optimal channel structure will inevitably ________ over time. 36. Regarding distribution systems, one of the most difficult decision that a firm must make at some time involves ________ the channel strategy. 37. A conventional marketing channel comprises a(n) ________, wholesaler(s), and retailer(s), each acting in his own self-interest. 38. A(n) ________ comprises the producer, wholesaler(s), and retailers(s) acting as a unified system. 39. A(n) ________ consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone. 40. Which of the following is a type of contractual VMS? a. Specialty stores b. Franchise organizations c. Kiosks stores d. Catalog stores e. None of the above 41. When two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity, it is called a ________. 42. ________ occurs when a single firm uses two or more marketing channels to reach one or more customer segments. 43. By adding more channels, companies can gain three important benefits. First, they can increase their market coverage; second, they can lower channel costs; and third, they can provide ________. 44. ________ is generated when one channel member’s actions prevent another channel from achieving its goal. 45. ________ involves conflict between members at the same level within the channel. 46. ________ means conflict between different levels within the same channel. 47. ________ exists when the manufacturer has established two or more channels that sell to the same market. 48. ________ occurs when channel members are brought together to advance the goals of the channel, as opposed to their own potentially incompatible goals. 49. Causes of channel conflict include all of the following, EXCEPT________. a. goal incompatibility b. differences in perception c. dependency d. unclear goals and rights e. channel power usage 50. There are several mechanisms for effective channel conflict management. These include the following, EXCEPT ________. a. frequent vendor switching b. superordinate goals c. co-optation d. diplomacy e. mediation 51. ________ is an effort by one organization to win the support of the leaders of another organization by including them in advisory councils, board of directors, and the like. 52. ________ means resorting to a neutral third party who is skilled in conciliating the two parties’ interests. 53. Producers of strong brands sometimes sell them to dealers only if the dealers will take some or all of the rest of the line. This practice is called full-line forcing or ________. 54. ________ describes the use of electronic means and platforms to conduct a company’s business. 55. ________ means that the company or site offers to transact or facilitate the selling of products or services online. 56. ________ means companies decide to purchase goods, services, and information from various online suppliers. 57. ________ describes company efforts to inform buyers, communicate, promote, and sell its products and services over the Internet. 58. ________ are companies that have launched a Web site without any previous existence as a firm. 59. ________ are existing companies that have added an online site for information and/or e-commerce. 60. For the brick-and-click companies, adding an e-commerce channel creates the threat of ________ from retailers, brokers, agents, and other intermediaries. Essay 101. Explain why the marketing channel system is so important to a firm. 102. Explain the concept of a hybrid channel distribution system. 103. Different consumers have different needs during the purchase process. Researchers Nunes and Cespedes argue that, in many markets, buyers fall into four categories. List and briefly define these four categories. 104. Demand chain planning yields several insights for manufacturers who follow this view of the supply chain. Explain what these insights are and how companies can use them to their best advantage. 105. What are some of the advantages available to producers using intermediaries? 106. In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. 107. Manufacturers are constantly tempted to move from exclusive distribution or selective distribution to more intensive distribution. Give a reason why this might not be a good long-term strategy for a manufacturer. 108. Explain the differences between a vertical marketing system (VMS) and a conventional marketing system? 109. The most advanced supply-distributor arrangements for administering VMSs involve distribution programming. Explain the components of distribution programming. 110. For a brick-and-click company to add e-commerce to its marketing mix, the firm must be aware that it creates the threat of a backlash from its channel partners. The question remains: How to sell both through intermediaries and online? Three strategies for successfully answering this question were postulated in the chapter. List and briefly define these three strategies. APPLICATION QUESTIONS Multiple Choice 111. Your product enjoys high brand loyalty and high involvement in the category. It has perceived differences that consumers recognize between brands and is one of the few that its consumers choose before selecting the retail store/Web site to purchase the product. Which promotion strategy would hold the greatest opportunity for incremental sales for your product? 112. Your product has low brand loyalty in its category; brand choice is often made by the consumer in the store, often at the very moment of purchase. Which promotion strategy would hold the greatest opportunity for incremental sales for your product? 113. When managing a hybrid channel, the channel manager must ensure that these different channels work seamlessly in the consumer’s opinion. When the consumer can order a product  online and pick it up at the nearby retail store or be able to return the Internet-ordered product to the retail store, we state that the channel has ________. 114. Jenny gathers information from a variety of channels, conducting extensive research on the advantages/disadvantages of the products available. She visits a number of high-priced retailers, asks numerous questions, and tries many of the products. When the time comes to purchase, she always purchases through the lowest-cost channel. Jenny is best described as a ________. 115. Palm, the leading manufacturer of handheld devices, consists of a whole community of suppliers and assemblers of semiconductor components, plastic cases, LCD displays, and accessories; of off-line and online resellers; of 275,000 developers in the Palm Developer Network who have created over 21,000 software programs and 100 hardware add-ons for the Palm operating system for handheld computers and smartphones. Combined, these make up Palm’s ________. 116. A company selling exercise equipment may need to establish three channels of distribution—a sales channel, a delivery channel, and a ________. 117. Tupperware manufactures kitchen goods and has its representatives sell them through home parties. This is an example of a ________. 118. ________ deals between suppliers and retailers, such as Disney’s Consumer Products deal with Wal-Mart, are becoming a mainstay for specialists looking for an edge in a business world that is increasingly driven by price. 119. In rolling out your company’s newest product, you decided to use manufacturers’ representatives as your sales agents. Part of your ________ was to establish territories based upon counties per state. 120. The sales of your product are low compared to your competition. The decision facing you is whether to use a sales agency (brokers, manufacturers’ representatives) or hire a field sales force. The fixed costs of engaging a sales agency are lower than those of establishing a company sales force, but costs rise faster through an agency. When figuring out sales and costs, the intersection of the costs between sales agencies and sales force (SB) means that ________. 121. Rolex is very selective when choosing the retailers that will sell its watches. The company needs to view its retailer in the same way as it views its end users. The firm needs to determine intermediaries’ needs and construct a channel positioning such that its channel offering is tailored to provide ________ to these retailers. 122. As more women entered the workforce and were unavailable to Avon’s traditional door-to-door system for selling cosmetics, Avon ventured into selling its cosmetics in JCPenney. Avon revised its channel strategy due to ________. 123. When Kodak coordinates successive stages of production and distribution and receives cooperation from major retailers in connection with displays, shelf space, promotions, and pricing policies due exclusively to Kodak’s size and power , we call this a(n) ________. 124. The emergence of rental car counters, hair salons, banks, and dry cleaners found in such stores as Wal-Mart, Target, grocery retailers, and others is an example of ________ marketing systems. 125. As a recent college graduate, you dream of opening up your own business. You have explored franchising. In fact, one of the companies that you are strongly interested in is a service organization (fast food) that has a whole system designed to bring its service efficiently to consumers. This is an example of a ________. 126. A soft-drink concentrate producer makes a 20% margin on its regular soda and 25% on its diet version of the same drink. The soft-drink bottlers, however, are required to sell both the regular and diet versions to the retailers at the same price. This is a classic example of ________. 127. In deciding to take your product to market, one of the first considerations must be your channel or channels of distribution. If you decide to sell your product (a) in exclusive franchisee operations and (b) to mass distributors/retailers concurrently, to the same target market, this may lead to a ________. 128. As a marketing manager for a national company that uses brokers as your field sales agents, you suggest to your senior management the creation of an â€Å"advisory team† composed of retailers, food brokers, sales managers, and inside marketing and management personnel. Your objective is to win support of the leaders of another organization by including them in planning discussions. You are advocating what type of conflict management resolution? 129. The text would define eBay, a third party that creates markets by linking buyers and sellers, as a ________. 130. Harley-Davidson’s entry into the Web for their parts and accessory business called for them to â€Å"protect† their retailers by referring customers to the local Harley-Davidson dealer. One additional strategy available to firms wishing to protect their channels of distribution yet capitalize on Internet sales is ________. Short Answer 131. Define the term â€Å"marketing channels.† 132. Why is a marketing channel system so important to the manufacturer? 133. The ability by the consumer to access information via the Internet, conduct business transactions either by phone, Internet, or in person is an example of a company using what type of marketing channels? 134. When you deliver the products to the customer, exchange title of the goods, or even conduct a sales promotion, you are conducting a forward flow of activity through the channel. Explain the elements for a backward flow from customers to the company. 135. In setting up your distribution channel, you note that you must account for the physical transfer of the product from your location to the consumer and must receive payment for the goods sold. These are part of the channel functions. All channel functions must be performed and have three things in common. List the three things that all functions have in common. 136. Your company has decided to use a distribution channel that consists of a wholesaler, a jobber, and a retailer to reach your final consumer or user of your product. How many channel levels are involved in the distribution of your product to the final user? 137. When we talk about manufacturers’ redemption centers, community groups, trash-collection specialists, recycling centers, and central processing warehouses, we are talking about what kind of distribution channels? 138. The ability of a shopper of laundry detergents to visit a grocery retailer and see a wide variety of brands, sizes, and units for purchase is an example of what elements of the channel service output? 139. As the â€Å"channel manager† for your firm, you have been asked by senior managers to identify new distribution channels for the launch of a new product. Your presentation describes a channel alternative as having three sets of elements. What are the three elements that would be contained in your presentation? 140. A leading manufacturer of watches maintains a set of very exclusive networks of retailers (exclusive distribution) that are authorized to sell its watches. This exclusivity ensures that the company can control the service level, distribution, and outputs offered by the retail stores doing business with them. Recently, however, there has been pressure on the company (by Wall Street investors) to expand its products to more and more retailers (intensive distribution) in order to increase sales. What are some of the dangers that the company might encounter when moving from one form of distribution to another? 141. List the main elements in the â€Å"trade-relations mix† between producers and channel members. 142. As the channel manager at a consumer products firm, you develop a channel incentive program in which channel members receive an extra 2% discount on all purchases when the channel members agree to pass half of this discount along to their customers in terms of a price decline. This is an example of what type of channel power? 143. When you purchase a Subway franchise, the corporate office delivers to you an entire system designed to bring the services efficiently to the consumer. This is an example of what type of contractual VMS? 144. When independent operators such as optometrists or nail and hair salons locate in the front part of selected retail superstores, this is an example of what type of marketing system? 145. A textbook manufacturer uses a direct sales force to reach the college market, a telemarketing division to reach small independent bookstore owners, and rack jobbers to reach retail outlets. This is an example of what type of marketing systems? 146. What three important benefits can companies gain by adding more channels? 147. Identify four things that marketers can do to better integrate their online and off-line channels. 148. You own a franchise of a national chain of quick luncheon meals. The corporate office is conducting a nationwide marketing campaign introducing a $5.00 value meal option. This $5.00 value meal option severely cuts into you operating margins. Numerous complaints to the corporate office have resulted in the corporate office taking the position that â€Å"the franchisees need to be competitive and this $5.00 meal is competitive.† You disagree, noting that  even with an increase in store traffic, the reduction in revenue and margin produced by this value menu will result in a net loss for your store. What type of channel conflict is evident here? 149. When one Pizza Hut franchisee noticed that his counterpart in the south part of town was using â€Å"nonapproved† ingredients in its Pizza Hut pizzas, he complained to the franchise office. This is an example of what type of channel conflict? 150. In setting up your company’s channel of distribution, you arranged for the company’s products to be carried by a select set of outlets and required that these outlets not carry competitive products. What are the benefits to the company and to the distributor in entering into such an exclusive distribution and exclusive dealing arrangement?